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AddOriginFlowMatrix

Financial Planning Excellence

Built on Purpose, Driven by Values

We started AddOriginFlowMatrix because too many people struggle with financial planning that actually makes sense. Our approach isn't about complex formulas or unrealistic promises—it's about creating clear, actionable paths toward your financial goals.

What Guides Everything We Do

These aren't just words on a wall. Every feature we build, every piece of guidance we offer, and every interaction you have with our platform reflects these core principles that shape who we are.

C

Clarity Over Complexity

Financial planning shouldn't require a degree in economics. We believe in breaking down complicated concepts into understandable steps that real people can actually follow.

"Instead of showing you 47 different investment options, we help you understand which three actually matter for your situation."
R

Real Progress, Real Timelines

We're committed to honest conversations about what financial growth actually looks like. No shortcuts, no miracle solutions—just sustainable progress built over months and years.

"When someone asks about building their emergency fund, we talk about realistic monthly contributions, not get-rich-quick schemes."
A

Accessible for Everyone

Good financial planning shouldn't be reserved for people who already have money. We design our tools and resources to work whether you're starting with RM100 or RM10,000.

"Our budgeting frameworks work the same way for a fresh graduate in KL as they do for a mid-career professional in Penang."

How We Actually Work

  • 1

    We Question Everything

    Before we add any new feature or recommendation, we ask: "Does this actually help someone make better financial decisions?" If the answer isn't a clear yes, we don't build it. This keeps our platform focused on what matters.

  • 2

    We Test With Real People

    Every planning framework we create gets tested by actual users before it goes live. We watch how people interact with our tools and adjust based on real behavior, not assumptions about what should work.

  • 3

    We Stay Current

    Financial landscapes change. Malaysian economic conditions evolve. We regularly update our planning approaches to reflect current realities rather than outdated advice from five years ago.

  • 4

    We Admit What We Don't Know

    When someone needs specialized tax advice or complex investment strategies beyond basic planning, we're honest about our limits and point them toward appropriate professional resources.

Core Team

Edwin Varghese

Financial Planning Framework

Rashid Chen

User Experience Research